averagecac.com

Benchmark · Devtools · Growth · Enterprise ($100k+ ACV)

Average CAC for Growth Enterprise Devtools Companies

CAC Payback Period · Devtools · EnterpriseSourced

22 months

Best-in-class (top quartile): 15 months

Methodology note: This source publishes a row for Engineering, which we use as the closest representative for devtools. The number above is First Page Sage's Engineeringvalue verbatim; it isn't measured against a devtools-named cohort. It's also not segmented by company stage, so the same 22-month payback applies across all 5 stages. For more on this site's methodology, see methodology.

Sources

First Page Sage doesn't have a row literally labelled "devtools". The closest direct match in their 28-industry table is "Engineering", and the number above is theirs verbatim. Treat it as a representative rather than a direct citation for this slug; the underlying methodology targets Engineering specifically.

Common questions

CAC payback questions: Enterprise Devtools

What is the average CAC payback period for enterprise devtools companies?
About 22 months (First Page Sage's Engineering row, used here as the closest proxy for devtools), per First Page Sage's 2024 SaaS CAC Payback Benchmarks (28-industry table, last updated March 2025). Top-quartile devtools companies at enterprise size recover CAC in about 15 months. First Page Sage segments by industry and customer size rather than company stage, so the same 22-month payback applies across seed through late-stage.
Is 22 months a good CAC payback for devtools?
Under 12 months is best-in-class across B2B SaaS, and most venture-backed companies target under 18. Payback lengthens with deal size, so enterprise devtools's roughly 22-month figure is typical for the segment rather than a warning sign; the top-quartile benchmark is about 15 months.

How we define this cut

Devtools · Growth · Enterprise

Industry: DevtoolsDeveloper infrastructure: observability, CI/CD, databases, security, APIs.
Stage: Growth$15-$50M ARR, multi-channel acquisition, expanding ICP.
ACV: Enterprise ($100k+ ACV)Enterprise buyers, field sales, long sales cycles, procurement gates.