Industry overview
DTC brands, marketplaces commerce, store platforms, post-purchase software.
Five stages × three ACV bands = 15 published cells per industry. Cells with a primary source are marked Sourced. Cells without one render as honest stubs that link to adjacent cells and to the live public-company data below.
| Stage / ACV | SMBUnder $25k ACV | Mid-Market$25k-$100k ACV | Enterprise$100k+ ACV |
|---|---|---|---|
| Seed$0-$2M ARR | 9mpayback | 14mpayback | 18mpayback |
| Series A$1-$5M ARR | 9mpayback | 14mpayback | 18mpayback |
| Series B$5-$15M ARR | 9mpayback | 14mpayback | 18mpayback |
| Growth$15-$50M ARR | 9mpayback | 14mpayback | 18mpayback |
| Late Stage$50M+ ARR or public | 9mpayback | 14mpayback | 18mpayback |
2 Ecommercecompanies in our public-company cohort. CAC is computed live from each company's SEC 10-K filings - see individual pages for the full methodology and disclosure quotes.
| Company | Ticker | S&M | Annual CAC |
|---|---|---|---|
| Klaviyo, Inc. | KVYO | $506.2M | $19k |
| Shopify Inc. | SHOP | $1.66B | - |