averagecac.com

Benchmark · Healthtech · Series B · SMB (Under $25k ACV)

Average CAC for Series B SMB Healthtech Companies

CAC Payback Period · Healthtech · SMBSourced

9 months

Best-in-class (top quartile): 6 months

Methodology note: This source segments CAC payback by industry × customer size, not by company stage. The same 9-month payback applies across all 5 stages for healthtech × smb. For more on this site's methodology, see methodology.

Sources

First Page Sage segments CAC payback by industry × customer size only; the same payback applies across all 5 company stages within this segment. For stage-segmented data, see the SaaS Capital benchmark survey (segments by ARR band but is paywalled for cell-level numbers).

Common questions

CAC payback questions: SMB Healthtech

What is the average CAC payback period for smb healthtech companies?
About 9 months, per First Page Sage's 2024 SaaS CAC Payback Benchmarks (28-industry table, last updated March 2025). Top-quartile healthtech companies at smb size recover CAC in about 6 months. First Page Sage segments by industry and customer size rather than company stage, so the same 9-month payback applies across seed through late-stage.
Is 9 months a good CAC payback for healthtech?
Under 12 months is best-in-class across B2B SaaS, and most venture-backed companies target under 18. Payback lengthens with deal size, so smb healthtech's roughly 9-month figure is typical for the segment rather than a warning sign; the top-quartile benchmark is about 6 months.

How we define this cut

Healthtech · Series B · SMB

Industry: HealthtechClinical software, telehealth, EHR, payer-provider workflow, digital therapeutics.
Stage: Series B$5-$15M ARR, scaling GTM motion, sales-led or PLG flywheel.
ACV: SMB (Under $25k ACV)Small-business buyers, often self-serve, transactional sales motion.