Industry overview
Cybersecurity: endpoint, network, cloud, identity, GRC, threat intel.
Five stages × three ACV bands = 15 published cells per industry. Cells with a primary source are marked Sourced. Cells without one render as honest stubs that link to adjacent cells and to the live public-company data below.
| Stage / ACV | SMBUnder $25k ACV | Mid-Market$25k-$100k ACV | Enterprise$100k+ ACV |
|---|---|---|---|
| Seed$0-$2M ARR | 13mpayback | 19mpayback | 25mpayback |
| Series A$1-$5M ARR | 13mpayback | 19mpayback | 25mpayback |
| Series B$5-$15M ARR | 13mpayback | 19mpayback | 25mpayback |
| Growth$15-$50M ARR | 13mpayback | 19mpayback | 25mpayback |
| Late Stage$50M+ ARR or public | 13mpayback | 19mpayback | 25mpayback |
6 Securitycompanies in our public-company cohort. CAC is computed live from each company's SEC 10-K filings - see individual pages for the full methodology and disclosure quotes.
| Company | Ticker | S&M | Annual CAC |
|---|---|---|---|
| Cloudflare, Inc. | NET | $920.8M | $10k |
| CrowdStrike Holdings, Inc. | CRWD | $1.83B | $131k |
| RAPID7, INC. | RPD | $317.7M | - |
| SENTINELONE, INC | S | $525.2M | $2.1M |
| TENABLE HOLDINGS, INC. | TENB | $416.9M | $2.4M |
| ZSCALER, INC. | ZS | $1.26B | $1.7M |