Public Company · PCTY · saas b2b
Annual and trailing-twelve-month customer acquisition cost for PAYLOCITY HOLDING CORPORATION (PCTY), computed live from the company's SEC filings. Every number on this page is sourced and methodologically defended.
$143,929
S&M FY2025 $374.2M ÷ net-new clients 2,600
$150,406
S&M TTM $391.1M ÷ same net-new denominator as annual (no quarterly customer-count disclosure)
“Excluding clients acquired through acquisitions, the number of clients using our software solutions at June 30, 2025 increased by 7% to approximately 41,650 from approximately 39,050 at June 30, 2024.”
S&M expense, last 4 fiscal years
Older years above don't carry a CAC number here because deriving it requires the customer count for both the current year and the prior comparative - only the latest 10-K reliably discloses both. Backfilling earlier CAC values from older 10-Ks is a planned phase-2 improvement.
Methodology
Numerator (S&M). PAYLOCITY HOLDING CORPORATION reports sales & marketing expense each quarter under the XBRL tag us-gaap:SellingAndMarketingExpense. We pull it directly from SEC EDGAR every Monday morning. Annual CAC uses the FY total; trailing-12-month CAC uses a rolling sum of the last four quarters.
Denominator (net-new customers). Customer counts are extracted from the MD&A section of PAYLOCITY HOLDING CORPORATION's 10-K and 10-Q filings using a Claude-driven structured-extraction prompt against the exact disclosure language. Net-new is the change in clients between the current and prior reporting period.
What this number captures. Fully-loaded blended CAC. S&M includes spend on existing-customer expansion as well as new-logo acquisition; companies don't publicly split that allocation, so neither does this page. Companies with high net-revenue retention will show higher blended CAC than their true new-logo CAC. The trade-off for using only publicly-disclosed numbers is loss of granularity - we surface that explicitly rather than estimate it away.
Compare to industry
PAYLOCITY HOLDING CORPORATION is one company. CAC varies enormously across stage and ACV inside the same industry. The industry overview page links every published cut for Saas B2b, plus the live cohort companies that share the same SEC-fed methodology.
Source
Latest 10-K: PAYLOCITY HOLDING CORPORATION, Form 10-K for fiscal year ending Jun 30, 2025 (filed Aug 6, 2025, accession 0001591698-25-000087).
S&M expense pulled from XBRL company facts API. Customer counts extracted from MD&A narrative using Claude Opus 4.7 with the disclosure quote preserved verbatim above.