Average CAC for Late Stage SMB SaaS B2C Companies

13 months

Best-in-class (top quartile): 7 months

Methodology note: This source publishes a row for Entertainment, which we use as the closest representative for saas b2c. The number above is First Page Sage's Entertainmentvalue verbatim; it isn't measured against a saas b2c-named cohort. It's also not segmented by company stage, so the same 13-month payback applies across all 5 stages. For more on this site's methodology, see methodology.

Sources

• First Page Sage 2024 SaaS CAC Payback Benchmarks · CAC Payback Period table (28 industries × 4 customer sizes) · 2024-06-20

First Page Sage doesn't have a row literally labelled "saas-b2c". The closest direct match in their 28-industry table is "Entertainment", and the number above is theirs verbatim. Treat it as a representative rather than a direct citation for this slug; the underlying methodology targets Entertainment specifically.