averagecac.com

Industry overview

Average CAC for SaaS B2C Companies

Consumer SaaS subscriptions: streaming, fitness, creator tools, productivity.

The 15 cuts for this industry

Five stages × three ACV bands = 15 published cells per industry. Cells with a primary source are marked Sourced. Cells without one render as honest stubs that link to adjacent cells and to the live public-company data below.

Stage / ACVSMBUnder $25k ACVMid-Market$25k-$100k ACVEnterprise$100k+ ACV
Seed$0-$2M ARR13mpayback19mpayback27mpayback
Series A$1-$5M ARR13mpayback19mpayback27mpayback
Series B$5-$15M ARR13mpayback19mpayback27mpayback
Growth$15-$50M ARR13mpayback19mpayback27mpayback
Late Stage$50M+ ARR or public13mpayback19mpayback27mpayback