Average CAC for Series B Mid-Market Services Companies

20 months

Best-in-class (top quartile): 14 months

Methodology note: This source segments CAC payback by industry × customer size, not by company stage. The same 20-month payback applies across all 5 stages for services × mid-market. For more on this site's methodology, see methodology.

Sources

• First Page Sage 2024 SaaS CAC Payback Benchmarks · CAC Payback Period table (28 industries × 4 customer sizes) · 2024-06-20

First Page Sage segments CAC payback by industry × customer size only; the same payback applies across all 5 company stages within this segment. For stage-segmented data, see the SaaS Capital benchmark survey (segments by ARR band but is paywalled for cell-level numbers).