averagecac.com

Industry overview

Average CAC for Services Companies

Productised professional services with software leverage.

The 15 cuts for this industry

Five stages × three ACV bands = 15 published cells per industry. Cells with a primary source are marked Sourced. Cells without one render as honest stubs that link to adjacent cells and to the live public-company data below.

Stage / ACVSMBUnder $25k ACVMid-Market$25k-$100k ACVEnterprise$100k+ ACV
Seed$0-$2M ARR14mpayback20mpayback30mpayback
Series A$1-$5M ARR14mpayback20mpayback30mpayback
Series B$5-$15M ARR14mpayback20mpayback30mpayback
Growth$15-$50M ARR14mpayback20mpayback30mpayback
Late Stage$50M+ ARR or public14mpayback20mpayback30mpayback