Average CAC for Growth Mid-Market Vertical SaaS Companies

16 months

Best-in-class (top quartile): 11 months

Methodology note: This source publishes a row for Construction, which we use as the closest representative for vertical saas. The number above is First Page Sage's Constructionvalue verbatim; it isn't measured against a vertical saas-named cohort. It's also not segmented by company stage, so the same 16-month payback applies across all 5 stages. For more on this site's methodology, see methodology.

Sources

• First Page Sage 2024 SaaS CAC Payback Benchmarks · CAC Payback Period table (28 industries × 4 customer sizes) · 2024-06-20

First Page Sage doesn't have a row literally labelled "vertical-saas". The closest direct match in their 28-industry table is "Construction", and the number above is theirs verbatim. Treat it as a representative rather than a direct citation for this slug; the underlying methodology targets Construction specifically.