Industry overview
Industry-specific SaaS: construction, restaurants, life sciences, real estate, legal.
Five stages × three ACV bands = 15 published cells per industry. Cells with a primary source are marked Sourced. Cells without one render as honest stubs that link to adjacent cells and to the live public-company data below.
| Stage / ACV | SMBUnder $25k ACV | Mid-Market$25k-$100k ACV | Enterprise$100k+ ACV |
|---|---|---|---|
| Seed$0-$2M ARR | 11mpayback | 16mpayback | 20mpayback |
| Series A$1-$5M ARR | 11mpayback | 16mpayback | 20mpayback |
| Series B$5-$15M ARR | 11mpayback | 16mpayback | 20mpayback |
| Growth$15-$50M ARR | 11mpayback | 16mpayback | 20mpayback |
| Late Stage$50M+ ARR or public | 11mpayback | 16mpayback | 20mpayback |
6 Vertical SaaScompanies in our public-company cohort. CAC is computed live from each company's SEC 10-K filings - see individual pages for the full methodology and disclosure quotes.
| Company | Ticker | S&M | Annual CAC |
|---|---|---|---|
| BlackLine, Inc. | BL | $258.9M | - |
| Procore Technologies, Inc. | PCOR | $580.7M | $762k |
| SAMSARA INC. | IOT | $683.8M | $963k |
| Toast, Inc. | TOST | $571.0M | $19k |
| VEEVA SYSTEMS INC. | VEEV | $428.8M | $5.7M |
| WORKIVA INC | WK | $408.9M | $1.4M |