averagecac.com

Benchmark · Vertical SaaS · Series B · Mid-Market ($25k-$100k ACV)

Average CAC for Series B Mid-Market Vertical SaaS Companies

CAC Payback Period · Vertical SaaS · Mid-MarketSourced

16 months

Best-in-class (top quartile): 11 months

Methodology note: This source publishes a row for Construction, which we use as the closest representative for vertical saas. The number above is First Page Sage's Constructionvalue verbatim; it isn't measured against a vertical saas-named cohort. It's also not segmented by company stage, so the same 16-month payback applies across all 5 stages. For more on this site's methodology, see methodology.

Sources

First Page Sage doesn't have a row literally labelled "vertical-saas". The closest direct match in their 28-industry table is "Construction", and the number above is theirs verbatim. Treat it as a representative rather than a direct citation for this slug; the underlying methodology targets Construction specifically.

Common questions

CAC payback questions: Mid-Market Vertical SaaS

What is the average CAC payback period for mid-market vertical saas companies?
About 16 months (First Page Sage's Construction row, used here as the closest proxy for vertical saas), per First Page Sage's 2024 SaaS CAC Payback Benchmarks (28-industry table, last updated March 2025). Top-quartile vertical saas companies at mid-market size recover CAC in about 11 months. First Page Sage segments by industry and customer size rather than company stage, so the same 16-month payback applies across seed through late-stage.
Is 16 months a good CAC payback for vertical saas?
Under 12 months is best-in-class across B2B SaaS, and most venture-backed companies target under 18. Payback lengthens with deal size, so mid-market vertical saas's roughly 16-month figure is typical for the segment rather than a warning sign; the top-quartile benchmark is about 11 months.

How we define this cut

Vertical SaaS · Series B · Mid-Market

Industry: Vertical SaaSIndustry-specific SaaS: construction, restaurants, life sciences, real estate, legal.
Stage: Series B$5-$15M ARR, scaling GTM motion, sales-led or PLG flywheel.
ACV: Mid-Market ($25k-$100k ACV)Mid-market buyers, inside-sales motion, multi-stakeholder evaluation.