Public Company · BILL · fintech
Annual and trailing-twelve-month customer acquisition cost for BILL Holdings, Inc. (BILL), computed live from the company's SEC filings. Every number on this page is sourced and methodologically defended.
CAC not computable
Businesses Using Solutions disclosed (479,300 as of Jun 30, 2026) but no prior-year count published - net-new can't be derived from the latest 10-K alone. S&M for FY2026 was $616.2M.
TTM unavailable
TTM S&M is $616.2M (rolling 4 quarters ending Jun 30, 2026), but the latest 10-K didn't disclose a prior-period customer count to compute net-new against.
“As of June 30, 2026, approximately 479,300 businesses used our solutions and processed approximately $371.3 billion in Total Payment Volume (TPV) during fiscal 2026.”
All disclosed customer slices · FY2026
Companies disclose customer counts in different cuts. This page renders every slice the latest 10-K names, with its own CAC computation where the filing supports it.
Businesses Using Solutions
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~479,300 as of Jun 30, 2026 (no prior-year count disclosed)
S&M FY2026 $616.2M ÷ net-new
Network Members
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~9,200,000 as of Jun 30, 2026 (no prior-year count disclosed)
S&M FY2026 $616.2M ÷ net-new
Multi Solution Businesses
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~21,400 as of Jun 30, 2026 (no prior-year count disclosed)
S&M FY2026 $616.2M ÷ net-new
S&M expense, last 4 fiscal years
Older years above don't carry a CAC number here because deriving it requires the customer count for both the current year and the prior comparative - only the latest 10-K reliably discloses both. Backfilling earlier CAC values from older 10-Ks is a planned phase-2 improvement.
Methodology
Numerator (S&M). BILL Holdings, Inc. reports sales & marketing expense each quarter under the XBRL tag us-gaap:SellingAndMarketingExpense. We pull it directly from SEC EDGAR; the last-refreshed date is shown on the page. Annual CAC uses the FY total; trailing-12-month CAC uses a rolling sum of the last four quarters.
Denominator (net-new customers). Customer counts are extracted from the MD&A section of BILL Holdings, Inc.'s 10-K and 10-Q filings using a Claude-driven structured-extraction prompt against the exact disclosure language. Net-new is the change in businesses using solutions between the current and prior reporting period.
What this number captures. Fully-loaded blended CAC. S&M includes spend on existing-customer expansion as well as new-logo acquisition; companies don't publicly split that allocation, so neither does this page. Companies with high net-revenue retention will show higher blended CAC than their true new-logo CAC. The trade-off for using only publicly-disclosed numbers is loss of granularity - we surface that explicitly rather than estimate it away.
Compare to industry
BILL Holdings, Inc. is one company. CAC varies enormously across stage and ACV inside the same industry. The industry overview page links every published cut for Fintech, plus the live cohort companies that share the same SEC-fed methodology.
Source
Latest 10-K: BILL Holdings, Inc., Form 10-K for fiscal year ending Jun 30, 2026 (filed Aug 20, 2026, accession 0001628280-26-058238).
S&M expense pulled from XBRL company facts API. Customer counts extracted from MD&A narrative using Claude Opus 4.7 with the disclosure quote preserved verbatim above.