Industry overview
Payments, lending, neobanks, embedded finance, treasury, wealth management.
Five stages × three ACV bands = 15 published cells per industry. Cells with a primary source are marked Sourced. Cells without one render as honest stubs that link to adjacent cells and to the live public-company data below.
| Stage / ACV | SMBUnder $25k ACV | Mid-Market$25k-$100k ACV | Enterprise$100k+ ACV |
|---|---|---|---|
| Seed$0-$2M ARR | 12mpayback | 18mpayback | 23mpayback |
| Series A$1-$5M ARR | 12mpayback | 18mpayback | 23mpayback |
| Series B$5-$15M ARR | 12mpayback | 18mpayback | 23mpayback |
| Growth$15-$50M ARR | 12mpayback | 18mpayback | 23mpayback |
| Late Stage$50M+ ARR or public | 12mpayback | 18mpayback | 23mpayback |
1 Fintechcompanies in our public-company cohort. CAC is computed live from each company's SEC 10-K filings - see individual pages for the full methodology and disclosure quotes.
| Company | Ticker | S&M | Annual CAC |
|---|---|---|---|
| BILL HOLDINGS, INC. | BILL | $543.7M | $28k |